Finding the right Fan base can be tricky. You have to go out and find your audience. People who are interested enough in your content to “Like” your page so that they will receive your updates in their news feed.
There are many ways to build your Fan base, all of which should be based on your brand’s social strategy. Here are a few suggestions that are almost always appropriate. Keep in mind– It’s not the size of your Fan base that counts. It’s the quality of the Fan that makes the difference.
Your website or blog
This one is a no-brainer. Use the “Like Box” widget provided by Facebook to get more fans.
I’m not talking about placing your Facebook icon up in the corner of your website or blog. I am talking about putting your invitation to join your Facebook page in a predominant place and making it BIG.
Your email list
Send out an eBlast. Your contact list is full of people that already know about you and your brand and would be interested in your content.
Your other social profiles
Utilize your other social profiles such as Twitter, LinkedIn, YouTube.
Other brand pages
Find and Like other Facebook brand pages that share a common audience. Then start to Like, Comment and Share content that is RELATIVE.
Facebook Promoted Post or Sponsored Stories
Using Promoted Post or Sponsored Stories is one of the best ways to find your audience. If done properly this can be accomplished on a very small budget.
Use content that is SO good that others will Share it.
Invite your facebook friends
From your Facebook profile, invite your friends to Like your Brand Page. Only invite friends that are interested in your brand and will engage with your page. Don’t build a Fan base that is not interested in your product or service.
Invite non-fans that “Liked” a post.
Most people don’t know that you can invite people who “Liked” a post on your brand page to “Like” your page. All that you have to do is click on the list of people that have “LIKED” a post on your page. From the list that pops up, you can see and invite those that are not already Fans.
Once you have built the right audience make sure that your content engages them. If you don’t, your page will see a decrease in organic reach– meaning that fewer and fewer people will see your content.
And remember, it’s not the size of your Fan base, but the quality that makes the difference.
How about you? How do you go about building a quality Fan base? Please share your thoughts in the comment section.